Erik Schmid is the founder, owner, and operator of Red Bus Brewing in Folsom, California. But even more importantly, he owns a VW bus. The story of how he started a brewery, how he came to own a bus, and why his marketing is amazing are all intertwined.
Tag Archives: brewery
Wolf Creek Pass
Colorado Rocky Mountain High, baby! Thanks to Paul Austin of Austin Automotive in Canon City for giving the bus the once over and preparing us for the climb through the mountains. We tackled Wolf Creek Pass—immortalized by the CW McCall song—with aplomb. Yes, we chugged the last several miles in second gear, but that onlyContinue reading “Wolf Creek Pass”
Truth or Consequences
True story: At one point in time, Truth or Consequences was named Hot Springs. But in the 50s, there was a radio gameshow by the name of Truth or Consequences. The host said the first town to rename itself for the show would get… an episode aired from that town. Guessing incorrectly that this wouldContinue reading “Truth or Consequences”
After we left our friends at Happy Productions in Minnesota we realized we had a gap in our schedule just big enough to fit in a quick tour of Stephens Point Brewing—the home of Cider Boys. I’ve wanted to visit this operation for a while because they have an impressive slate of ciders that rotateContinue reading “Cider Boys”